Building a StoryBrand - Hardcover Book

Building a StoryBrand - Hardcover Book

Clarify Your Message So Customers Will Listen

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$ 16 .99
Reg. $24.99

Description

Every day, most business leaders make a mistake that costs them thousands if not millions of dollars: they don’t explain clearly what it is their company does.

 

People buy things because they read words that make them want to buy things, and the Storybrand Framework makes talking about your brand simple and effective.

 

This paradigm-shifting approach to connecting with customers gives you the ultimate competitive advantage, revealing the secret to helping customers understand the benefits of using your products, ideas and services. Building a StoryBrand does this by teaching:

  • The seven universal story points all humans respond to
  • The real reason customers make purchases
  • How to simplify a brand message so people understand and act on it
  • How to create the most effective messaging for websites, brochures, and social media

Whether you are the marketing director of a multibillion dollar company, the owner of a small business, or a politician running for office, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to customers.

 

“This is the most important business/marketing book of the year. All communicators know the power of Story. Donald Miller has captured the process to make your marketing pierce the white noise of the most overserved marketing generation in history. You have to read this book!”

– Dave Ramsey

Product Details

Pages: 240
Publisher: Harper Collins
Format: Hardcover Book
Release Date: October 10, 2017
Chapters: 13
Language: English
ISBN-13: 9780718033323
Genre: Business, Storytelling, Branding
Audience: People who want to use storytelling to grow their businesses
SKU: 9780718033323OLP

Table of Contents

  • Introduction
  • SECTION 1: WHY MOST MARKETING IS A MONEY PIT
  • 1: The Key to Being Seen, Heard, and Understood
  • 2: The Secret Weapon That Will Grow Your Business
  • 3. The Simple SB7 Framework
  • SECTION 2: BUILDING YOUR STORYBRAND
  • 4. A Character
  • 5. Has a Problem
  • 6. And Meets a Guide
  • 7. Who Gives Them a Plan
  • 8. And Calls Them to Action
  • 9. That Helps Them Avoid Failure
  • 10. And Ends in a Success
  • 11. People Want Your Brand to Participate in Their Transformation
  • SECTION 3: IMPLEMENTING YOUR STORYBRAND BRANDSCRIPT
  • 12. Building a Better Website
  • 13. Using StoryBrand to Transform Company Culture
  • The StoryBrand Marketing Roadmap
  • Afterword
  • Acknowledgements
  • Praise for the StoryBrand Framework
  • StoryBrand Resources
  • Notes

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