5 Minute Read
Jessica Principe was getting ready for the bane of every woman’s summer—the dreaded task of shaving her legs.
She reached for her husband’s razor in the shower. He was a member of a men’s shaving subscription service, so he received fresh, new blades automatically in the mail on a regular basis. Because his razor was always sharp, she preferred using it. As she used the black, masculine razor with generic “fresh scent” shaving cream, it hit her: Why isn’t there something like this for women?
Jessica had been wanting to start a business of some sort, but until that moment, she didn’t really know what she wanted to do.
"I’m a girly-girl," she says. "I’m the mom of two boys, I’m the only woman living in my home, and I like having pink things when I can! So I thought, let’s do [a shaving box for women]. Let’s do it with high-quality products that would be fun, exciting and different. I wanted to turn the chore of shaving into a treat." That’s how All Girl Shave Club began!
Jessica spent three months researching the market and making plans, but it wasn’t long before the fear of failure began to overtake her. "I had never done anything e-commerce-based, so I started to doubt myself and doubt my abilities," she says. "I didn’t know if I was doing the right thing."
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Her husband was very supportive and sent her a link to the Business Boutique event in Nashville last fall. Jessica gushes, "It was an answer to a prayer, truly!"
At Business Boutique, she not only learned more about the logistics of running her business, but she also came away with confidence that she was absolutely on the right path.
"At the event, there were photo backdrops for attendees to take pictures," she explains. "They had these beautiful hand-lettered signs with encouraging words and positive statements, and I took my picture with the sign that says, 'Do it scared.' That picture is on display in my office, because it’s a great way to remind myself that the surest way to fail is to not do it at all."
Doing it scared has paid off. Seven months in, All Girl Shave Club is now a successful shaving subscription service that includes curated products (shaving butter and body scrubs) from other women-owned businesses. She says, "I love this part of my job so much because I get to feature products and brands that otherwise may not have made it into the homes of my customers!"
She’s already made over $70k in revenue and is on pace to replace the salary from her full-time job in the next couple months!
I love how Jessica’s business was born. She recognized a problem that women face and she came up with a solution! That’s good business. She set goals early on—her first goal was to gain 100 subscribers in the first month, and she blew that out of the water—and found the motivation to just do it scared.
"One of the biggest lies is that someone else is doing it out there, and doing it better," she says. "That there’s no room for you to do it. But nobody can execute your dream the way that you can."
If you, or a woman in your life, have a dream in your heart to do something more, or if you already have a hobby or side hustle you want to grow, I want to see you at this year’s Business Boutique event! We have an amazing lineup of speakers this year, including Rachel Cruze, Donald Miller, Rory Feek, Pat Flynn, and more. At Business Boutique, you’ll come away with:
- A written, actionable plan to help you achieve your unique goals.
- Dozens of ways to connect with your customers using practical marketing principles and user-friendly tools.
- An understanding of how to manage the cash flow in your business and be ready for tax season.
- Motivation to do something about that tugging at your heart or that idea that keeps you up at night.
- So much more!
This event has everything you need to win, just like Jessica did! So join me in Nashville November 2–4, 2017. It’s time to make money doing what you love!
About Christy Wright
Christy Wright is the creator of Business Boutique, a Certified Business Coach and a Ramsey Personality with a passion for equipping women with the knowledge and steps they need to successfully run and grow a business. Since joining Ramsey Solutions in 2009, she has spoken to thousands across the country at women’s conferences, national business conferences, Fortune 500 companies and her own sold-out live events. She is the host of the Business Boutique Podcast and her new book, Business Boutique, released April 2017. You can follow Wright on Twitter and Instagram @ChristyBWright and online at christywright.com or facebook.com/OfficialChristyWright.