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More is Not Always Better in Business

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In one of Dave’s favorite books, Thou Shall Prosper, Rabbi Daniel Lapin outlines 10 fundamental “commandments” relating to business and money. Here is a powerful excerpt from the book where Rabbi Lapin uses personal experience to teach a lesson in discipline and greed.

"Have you ever cheated on a diet to which you were committed? I know that I have, and I recall how much easier it was to raid the refrigerator the second time. I remembered how I had vacillated back and forth three hours earlier. 'How could I ruin the good efforts of the past week?' I had asked myself. My yearnings for that chocolate cream pie were strongly countered by the realization that if I yielded to temptation, I would be turning the entire previous week of discipline into a farce. That held me off for a while, but then my stomach enzymes began howling in chorus for just a taste of that chocolate cream pie. As my fevered imagination recalled the delicious taste, I blocked out the disturbing but ever-weaker calls of my conscience, and, I am sorry to confess, I yielded. The delicious taste, I discovered, was tempered by the slightly bitter taste of failure.

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"However, three hours later, when I found myself again lusting for just one more slice of the same pie, the voice of conscience was far weaker. After all, this time I would not be destroying a perfect record of disciplined restraint. I had already done that three hours earlier. What is one more little slice? Nothing really. One more little slice is never very much when you already consider yourself to have been slicing off more than you ought to have.

"Similarly, in business everyone encounters numerous opportunities to slice off a piece of pie that would best be left alone. Everyone finds frequent opportunities to cross the line in pursuit of just a little more. Some businessman who sees himself as already a swindling rogue just by virtue of his occupation—a greedy business professional profiting by seizing the earnings of gullible fools—should have little trouble seizing just a little more.

"No, you are not a swindling rogue. In reality, you are a noble person providing for others in a marvelous environment that benevolently rewards you for your consideration. You may find yourself smiling at these words; but once you have overcome your skepticism, you will have taken a giant step toward increasing your revenue."

Visit Dave’s online bookstore to get your copy of Rabbi Lapin’s Thou Shall Prosper.

Excerpted from Thou Shall Prosper: Ten Commandments for Making Money 2nd edition by Rabbi Daniel Lapin. Copyright (2010) by Rabbi Daniel Lapin. Published by John Wiley & Sons. Used with permission.

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