Keep It Light And Simple

Alan has a father-in-law who owns a successful dental practice, but it could use some of Dave's principles. How can Alan approach him about implementing some of them without crossing a line?

QUESTION: Alan in Tennessee has a father-in-law who owns a successful dental practice, but it could use some of Dave’s principles. How can Alan approach him about implementing some of them without crossing a line?

ANSWER: Don’t address what you think is wrong with his business. Just tell him you read an awesome business book and you’re going to give him a copy of it. It’s that simple. Just tell him it rocked your world and you just loved it.

Use my son-in-law as an example. If he were to bring me a business book and tell me he read it and that I need to read it, that’s all he’d have to say. He doesn’t need to tell me I suck at this and need to read this book. That’s probably not going to cause the book to be read. Generally speaking, there’s a chance it gets tossed on the table and never gets read. But we can leave that up to God.

Keep it light. Keep it simple. And then there’s no guarantee it’s going to be read. He may not read it. Usually, that’s how I end up seeing a movie or reading a book.

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