eBay Isn't The Magic

A listener asks if an eBay store can become a full-time business. Dave says it has more to do with the business model than it does with eBay or the internet.

QUESTION: A listener asks if an eBay store can become a full-time business. Dave says it has more to do with the business model than it does with eBay or the internet.

ANSWER: That doesn’t have to do with eBay or an eBay store as much as it has to do with your business model. What is it you’re selling in the eBay store, what are you selling it at, and what is the level of demand, the pricing and those kinds of things. If you’ve developed something unique, sure, there are people that have uniqueness or just a great price or service. eBay’s a great distribution system and a great marketing system to get to people that you couldn’t get to otherwise. It’s definitely worth fooling with.

eBay is not the magic. The magic is whether or not your business idea is good. Is your business acumen—your ability to build the marketing, deliver the product, price the product at the right margins—is all of that proper? If it is, then eBay just becomes the methodology by which a good idea gets to the market. That’s what you’re looking for.

The thing that you’ve always got to remember with a web-based mentality is some people look for the web to be the magic. The web is not the magic. Regardless of how you’re executing on the internet, you still have to be executing business properly. You still have to use basic marketing. You still have to have margins, pricing and service, and you still have to love on your customer. That’s what it comes down to. Sometimes, people think that the internet is so magical that they don’t have to do all of those things to win, and they actually do.