Building a Mission Statement

Scott wants to know how to build a mission statement for his company. Dave says it needs to align with his values.

QUESTION: Scott from Ft. Worth wants to know how to build a mission statement for his company. Dave says it needs to align with his values.

ANSWER: Back in the very first or second lesson, we did “Dreams, Values and Mission Statements.” In that lesson, there are three things that my friend Dan Miller talks about to form a mission statement. He says your mission statement needs to line up with your talents. Each company has certain personalities to them, and you have certain things you’re good at. To use Jim Collins’ phrasing from Good to Great, it would be like your hedgehog. What is your wheelhouse?

Your talents, your values—what your value systems say about how to apply those talents and skills and abilities—and then what is your personality? Literally, companies have personalities, and a lot of times they mimic the founder or the starter or the person who’s running it—the leadership team.

That’s where you go to first for your mission statement. You want it to line up with your wheelhouse—skills, abilities, personality traits, value systems and those kinds of things. It needs to flow out of that.