Separating Yourself

You have to separate yourself from the competition when you're starting up your business.

QUESTION: Listener has been trying to get a photo studio going, but has a bunch of competition and not much money. They need help from Dave.

ANSWER: In any city, you have that. Come up with some creative ways to separate yourself from the pack, such as creative ways to make your portfolio. You have to get word of mouth stirred up. Read the book Guerrilla Marketing, which tells about inexpensive ways to get your business going for few dollars. It’s about word of mouth and activity.