Fundraising?

Dave has a few suggestions for how Jeff can go about effectively marketing his non-profit organization.

QUESTION: Jeff has a non-profit organization and has a website, catalog and newsletter.  He wants to know how to market to donors effectively in order to raise more support.

ANSWER: You should definitely try email marketing as well as special fundraising events.  Lean on past donors by writing them personal letters or special emails.  Too many non-profits try to go after everybody, but you should focus on the past donors who have helped you get to where you are now.