Becoming The Good Agent
Ryan learns from Dave about what it takes to be not just a real estate agent, but one that will thrive.
QUESTION: Ryan in Wichita is debt-free and a recent college graduate. He wants to know how he can become a good real estate agent. Dave tells Ryan he needs to find out how it works from another real estate agent who is willing to teach him.
ANSWER: I think the best thing you can do is to get a real definition of what that looks like on a day-to-day basis activity-wise. What does someone who sells 100 houses a year do every day? How did they get there, and how long did it take them to get to that level in skills, referrals, pipeline, knowledge, and brand recognition in the marketplace?
Maybe you head over to Oklahoma City or Tulsa and grab another nearby city where you’re not in competition, and you find somebody who is a superstar agent there and call them and ask them if you can ride around there and ask them questions for a day. Interview them and ask them how you can be them when you grow up. They’ll tell you in today’s world what you’ve got to do technology-wise and marketing-wise and what your view is.
Real estate is probably the most perfect example of the Pareto principle. The Pareto principle states that 80% of the people make 20% of the money and 20% of the people make 80% of the money. You definitely want to be in that top 20%. The rest of them don’t do squat. They’re below average. You’ve got to figure out what keeps you busy.