Question: Bob and his wife are debt free except the house. He has a small business opportunity that he wants to pursue, but he would have to borrow about $1 million. He can pay the money back in about 18 months, but he's still queasy about the amount. In any case, Dave tells him why doing business that way is too risky.
Dave Ramsey's advice: It's a good idea to open a business and live out your dreams. I don't want to do something that allows the dream to turn into a nightmare. The two things in this scenario that could make this into a nightmare are borrowing money, which dramatically increases risk, and the fact that 90% of business ideas suck. Only about 10% of them actually work, and you don't know which is which. You have to be able to survive your mistakes, and when you borrow money, you magnify the size of the mistake.
You usually have to go to about version seven of your product before you start making good money. Business is a process, and even around here we can launch stuff that totally flops.
Also, if your idea doesn't work, you are bankrupt. I don't want to make errors that completely destroy the organization, and I don't want to do that. Scale down your business as you are starting it up. Be the tortoise rather than the hare. Test what you are doing, and when it works, you'll make a little more money and expand your market. Either do that or find a chain that will carry your product. You'll make a little less, but you'll take much less risk.
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