The Millionaire Next Door
Dave's Thoughts
Dave says, "If you want to be a millionaire, figure out what millionaires do and start doing it. Then, you’ll get to be one."
Publisher's Notes
- Can you spot the millionaire next door?
- Who are the rich in this country?
- What do they do?
- Where do they shop?
- How do they invest?
- Where did their ancestors come from?
- How did they get rich?
- Can I ever become one of them?
Get the answers to these questions in this book, the never-before-told story about wealth in America. You'll be surprised at what you find out.
Reviews
The implication of The Millionaire Next Door ... is that nearly anybody with a steady job can amass a tidy fortune. Forbes
[A] remarkable book. The Washington Post
About the Authors
Thomas J. Stanley, Ph.D., is an author, lecturer, and researcher who has studied the affluent since 1973. His work is frequently cited in the national media. He is the author of Marketing to the Affluent, a bestselling book selected as one of 10 outstanding business books in America by the editors of Best of Business Quarterly. Dr. Stanley was formerly a professor of marketing at Georgia State University, where he was named Omicron Delta Kappa Outstanding Professor, and was on the faculty of the University at Albany, State University of New York. He lives in Atlanta.
William D. Danko, Ph.D., is associate professor and chair of marketing at the University at Albany, State University of New York. His publications have appeared in the Journal of Consumer Research, Journal of Business Research, Journal of Advertising Research, and other leading journals. In 1973, Dr. Danko assisted Thomas J. Stanley with his first study of the affluent. Since then, he has collaborated with Dr. Stanley on numerous academic and consulting studies. Dr. Danko lives in upstate New York.
Product Details
Paperback: 258 pages
Publisher: Pocket Books
Language: English
ISBN-10: 0671015206
ISBN-13: 9780671015206
Shipping Weight: 0.52 lb
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