Dave says, "Great marketing is critical to business success, and Guerrilla Marketing is a critical work for anyone who wants to learn how to do it."
This book is the entrepreneur's marketing bible – and the book every small-business owner should have on his or her shelf.
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success, including:
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
Paperback: 368 pages
Publisher: Houghton Mifflin
Shipping Weight: 0.96 lb
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