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Guerrilla Marketing

by Jay Conrad Levinson
Dave says, "Guerrilla Marketing is a critical work for anyone who wants to learn how to do it." It's the entrepreneur's marketing bible - and the book every small-business owner should have on his or her shelf.
ITEM NO: 9780618785919PUB
$14.95
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Dave's Thoughts

Dave says, "Great marketing is critical to business success, and Guerrilla Marketing is a critical work for anyone who wants to learn how to do it."

Publisher's Notes

This book is the entrepreneur's marketing bible – and the book every small-business owner should have on his or her shelf.

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success, including:

  • Strategies for marketing on the Internet (explaining when and precisely how to use it)
  • Tips for using new technology, such as podcasting and automated marketing
  • Programs for targeting prospects and cultivating repeat and referral business
  • Management lessons in the age of telecommuting and freelance employees
  • Critical information on establishing the right company attributes and attitudes

About the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Product Details

Paperback: 368 pages
Publisher: Houghton Mifflin
Language: English
ISBN-10: 0618785914
ISBN-13: 9780618785919
Shipping Weight: 0.96 lb




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