Guerrilla Marketing

Section 1 - The Guerrilla Approach to Marketing
• What is Guerrilla Marketing?
• Entrepreneurial Marketing: The Guerrilla Difference
• The Thirteen Most Important Marketing Secrets
• The Blueprint: Developing a Guerrilla Marketing Plan
• Secrets of Developing a Creative marketing Program
• Secrets of Selecting Marketing Methods
• Secrets of Saving Marketing Money
• Secrets of Obtaining Free Research

Section 2 - Mini-Media Marketing
• Canvassing: Marketing on an Eye-to-Eye Basis
• Personal Letters: Inexpensive and Effective
• Telephone Marketing: Dialing for Dollars
• Circulars and Brochures: How, Where, and When
• Classified Advertising Hints: Making Small Beautiful
• Signs: Big and Little
• The Yellow Pages: Turn Them to Gold

Section 3- Maxi-Media Marketing
• Newspapers: How to Use Them with Genius
• Magazine Advertising
• Radio: It Costs a Lot Less Than You Think
• Television: How to Use It, How Not to Abuse It
• Outdoor Advertising: What It Can and Cannot Do
• Direct-Mail Marketing: Pinpointing Your Prospects

Section 4 - Nonmedia marketing
• Advertising Specialties and Samples: If You've Got It, Flaunt It
• Free Seminars, Consultations, and Demonstrations: Show and Sell
• Trade Shows, Exhibits, Fairs: Making a Public Spectacle
• Miscellaneous Marketing Tools
• Public Relations: Instant Credibility
• Professional Marketing

Section 5 - Launching Your Guerrilla Marketing Attack
• How Guerrillas Use Psychology
• How Guerrillas Win Battles