Whether your client's advertising goal is direct response or branding in the local market, having Dave voice their commercial can be a huge winner for the advertiser and you!
The Dave Ramsey Show is foreground radio. Unlike music radio, this show commands attention. Dave Ramsey listeners aren’t just button-pushers who stop when they hear a song they like. They’re LISTENING closely. That means they listen closely when Dave puts his exclusive endorsement on a product or service.
The Dave Ramsey Show is the best environment for an advertising message. Because talk radio is the spoken word, commercials don't interrupt programming the way they halt music radio. In other radio formats, the most common point of tune-out is when a commercial begins. Yet talk listeners regard commercials as informative. Businesses endorsed by Dave will sound part of the show!
Dave Ramsey listeners are more involved. Because they are paying attention, and over time build TRUST with Dave, they're more likely to respond to advertising messages.
Where are some places you take your business because you TRUST the person you are working with? Auto repair shops? Eye Doctors? Used Car Dealerships? Credit Unions? We call those Trust Categories. They work VERY well on our show.
The Dave Ramsey Show is a RESOURCE. Because listeners use Dave's show for life, love, relationship, and money topics, they find our show both entertaining and informative. They BELIEVE what they hear.
Does the business need to be prior approved?
Yes. Email us
Price?
$1,000 every 13 weeks
Turnaround time?
Allow 2 weeks.
Length?
:30 or :60
Who writes the copy?
The local account executive.
Does copy need to be prior approved?
Yes.
How do I get the copy to Dave?
Email us
When does Dave cut spots?
Tuesdays and Thursdays, schedule permitting
Will Dave endorse any business?
Dave will not endorse any business that conflicts with a national advertiser or with his personal belief system or with any service/product we provide in-house to our listeners. Businesses must be in good standing with the BBB and have been in business at least 1 year.
