What you don't do is position Dave's show as purely a money show; it's
so much more of a lifestyle show. Dave constantly gets behind the story. It's
not just the face value of somebody that is in debt and needs his help. He
touches the listeners and he touches the advertisers when he endorses them
because he speaks from his heart.
Dan Bennett, VP/Market Manager
Cumulus, KLIF, Dallas
In 10 years, we have not had the performance that we are having now, and we definitely attribute that to our cornerstone, The Dave Ramsey Show.
Donna Baker, Market Manager
Cumulus, KCMO, Kansas City
There's not a syndicated show I've worked with that plays ball as well as The Dave Ramsey Show does with the local affiliates. They really help us meet our goals revenue wise, and it's been a great relationship.
Greg Martin, Program Director
KTSA, San Antonio
Financial shows are a dime a dozen. There are countless numbers of people trying to market their financial show. I wouldn’t even put Dave’s show in that category. This is a show about life.
Chris Hoffman, Program Director
KCMO, Kansas City
I think Dave's show is unique in the sense that he's not a financial guy. He's not talking about stocks, bonds and mutual funds. He's talking about real-life things. You know the logo of his show says "Where life happens, caller after caller" that's truly what happens on his show. It's real people, real stories, and it makes for great compelling radio.
Greg Foster, Director of Programming
KNRS, Salt Lake City
Dave Ramsey is the one place where we can take a nationally syndicated show and localize it. Dave's cooperation with us has really been unique compared to other syndicated programs we run, which are usually just a plug and play at an arm's length distance. With The Dave Ramsey Show, it's really more of a partnership.
Tim Feagan, Market Manager
WOOD, Grand Rapids
Dave's whole operation is like a local show to us. We think of it that
way. And it works that way for us. We don't get that from any of the
other syndicated products. We sell this show like it's a local show,
and that's got really huge value for us from the sales side.
Bill Ryan, General Sales Manager
KCMO, Kansas City
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