By Jon Acuff
"My customers aren't using social media."
That's a common pushback I hear when I talk to businesses about their need to use social media. And I think it's a good one. I don't think every company needs to use every form of social media. There is an overwhelming list of options, and each new day ushers in a new technology with a fake-sounding name that everyone insists you use.
There's Twitter, Facebook, Klout, RSS, Ning, Feedburner, LinkedIn, Technorati, Blogspot, Wordpress, reKadoo. Alright, I made up that last one, but when you think about dipping your toe into the torrent of social-media-flavored technology, it's easy to get confused and instead of trying, just say, "My customers aren't using social media."
I'm okay with that thought, but I want us to edit that sentence.
I think instead we should say, "My current customers aren't using social media."
The reason is that today is the least internet-savvy your customers will ever be. Regardless of what industry you are in or how your target demographic is wired, today is the least receptive to social media your customers will ever be. Each day, they will accept it more, use it more, and expect you to serve their needs more via social media.
The same thing happened with websites. Years ago, when the internet was brand-new, it was unusual and unique for businesses to have a website. Often just a landing page, it was not the norm for there to be a web address on a business card or a brochure. As the web evolved, it became standard practice to develop a web presence. It might not have been fancy or high tech, but you had to at least plant your digital flag representing your business. Your customers evolved from saying, "What's the internet?" to "What's your website address?"
We're headed down that same path with social media. Today, your current customers might not expect customer service via Twitter. They might even say, "What's Twitter?" But your next customer, your future customer, they're probably going to say, "What's your Twitter name?"
This is your chance to get ahead of that next customer. To practice and prepare and perfect your social media presence before they demand it. It's coming. I promise. Your future customers will not veer off into an interest in the telegraph or rediscover beepers. They're headed toward social media. And I want us to get there first.
In 20 years, Dave has grown his company to a national winning brand with more than 300 team members who have impacted millions of lives. His company has been named one of the “Best Places to Work in Nashville” four years in a row. EntreLeadership is how he’s done it. Get your copy of the new book now!
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