Most small businesses have limited marketing budgets, but your small budget doesn’t mean you can’t get the word out about your business. You’ve just got to be creative about it.
For example, social media is one of the newest ways to get your business noticed. When used correctly, it can be really effective in building a name for your business. But there are also some classic, good business practices that social media simply can’t replace.
In marketing, there is no substitute for activity. Just get out there and do something to get your business noticed! That may mean networking with your potential clients, making phone calls, printing flyers, or writing press releases. As long as it reaches potential clients, it’s worth doing.
Your goal with all this activity is to increase your potential customer base. The more potential customers you have, the better your chances are for a growth explosion in your business.
Once those potential customers become actual customers, always treat them to great service. That means more than delivering what they expect—it means exceeding their expectations. Make sure you have the best product at a great price. Even more importantly, show that you care about what you do, and your customers will respond.
If your customers understand they can count on you to meet their needs with great service, it won’t matter how small your business is or how much competition you have. Your customers will be clients for life—and they’ll send their friends.
Some new business owners are hesitant to ask friends and family to pay for their product or service. There’s nothing wrong with charging the people you know as long as you serve them. But here’s an even better idea—create your own referral program. For example, if you’re a photographer, you might offer to work for your friends for free if they help you get three new clients.
That’s what all referral programs are about—getting people to talk about the great service you gave them and encouraging others to give you a try. It’s a win-win for everyone!
You may find that these measures create a new problem for you—the need for a business space. Once your business reaches the point that you can no longer work from home or from your small storefront, you’ll need to find a space that meets your needs.
Through Dave’s Endorsed Local Provider (ELP) program, you can find a commercial real estate agent who is an expert in the market in your area. Your ELP can help you find a great place for your business and help you save money as well. Contact your ELP today!
Find local professionals that Dave recommends for: